Dell Urban Meet-up

Consumer Case – Dell

Project: To mark and highlight Dell’s presence on the consumer market, the company organized an art and technology exhibit in four important cities: London, San Francisco, Beijing and São Paulo.

Objective: Advertise Dell as a modern and innovative company that invests in design and differentiated products.

Strategy: In line with global orientation to unite art and technology, Gaspar & Associados selected Bia Doria Gallery to host the event.  To enable the project, the agency mediated a partnership with Forma that provided furniture. The pictures of the event were published on Flickr and the video was made available on YouTube. Dell Urban Meet Up was attended by more than 30 journalists and bloggers from the technology and decoration segment, as well as visitors, Dell customers and partners.  More than 10 articles on the products that are geared towards Dell final consumer, and two TV reports: M&M online and ADNews TV. Blogger Bia Kunze updated on Twitter what was going on at the event, and answered to reader’s questions.

Results: Dell Urban Meet Up was attended by more than 30 journalists and bloggers from the technology and decoration segment, as well as visitors, Dell customers and partners.  More than 10 articles on the products that are geared towards Dell final consumer, and two TV reports: M&M online and ADNews TV. Blogger Bia Kunze updated on Twitter what was going on at the event, and answered to reader’s questions.