OLPC

Government / Technology Case – OLPC

Project: In 2007, Gaspar & Associados volunteered to provide support to One Laptop per Child (OLPC), an international NGO, by developing a PR program geared towards opinion makers.

Objective: Sensitize government leaders, educators and the public opinion to discuss the subject and the solution OLPC proposes.

Strategy: The objective of G&A strategy was to generate knowledge about OLPC vision, initiative and product in Brazil.  To that end the agency posted explanatory articles on mainstream media to reach specific and key segments – government, education, business and technology.

Results: Nine strategically provoked stories yielded a total of 183 articles the agency in part conducted, supported and monitored, resulting in the discussion of the subject nationwide.  With the repercussion, government authorities felt pressured to make a statement through the press, and several professionals discussed the matter publically and wrote opinion-making articles.