Highlights

Media relations entail more than just contact with journalists.  It involves creating and building a relationship that can become trustworthy and lasting even if a journalist changes the publication he works for.  It is a two-lane road, as customer counts on journalists to release their news and journalists count on executives to get exclusive statements or new facts for their stories.  It is for media advisors or PR professionals to strike a balance in order to achieve a healthy relationship between both parties.

Our scope of work includes any and all activities involving a company, a PR and a journalist.  From a telephone interview, a relationship meeting to equipment testing and press conferences, everything is part of our job.  Bringing the news to the journalist is a routine task, as well as understanding customer’s needs and setting their priorities and goals.  A good media relationship is also vital in crisis situations when managing information is paramount for both sides.

G&A works in all media relation fronts.  For 20 years we have maintained contacts with journalists from a variety of publications and segments, and have worked with them day after day, in most cases with a happy ending.